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Use Case

Automating B2B Lead Generation with Web Scraping

• 8 min read

Manual lead research is time-consuming and doesn't scale. By automating lead generation with web scraping, sales teams can focus on selling instead of searching.

The Lead Generation Challenge

B2B sales teams spend hours each week on manual research: finding company websites, looking up contact information, and qualifying leads. This repetitive work takes time away from actual selling.

Building an Automated Pipeline

A lead generation pipeline has several stages, each of which can be automated:

1. Source Identification

Start by identifying where your ideal customers are listed:

  • Industry directories - Specific to your vertical
  • Local business listings - Google Maps, Yelp, Yellow Pages
  • Trade associations - Member directories
  • Conference attendees - Event websites
  • Job boards - Companies hiring for specific roles

2. Company Data Extraction

From each source, extract company-level data:

  • Company name and website
  • Industry and company size
  • Location and contact info
  • Description or specialty

3. Contact Discovery

Once you have company websites, extract contact information:

  • Email addresses from contact pages
  • Phone numbers
  • Social media profiles
  • Team pages with individual contacts

4. Data Enrichment

Enhance leads with additional context:

  • Technology stack detection
  • Social media activity
  • Recent news or press releases
  • Funding information

5. CRM Integration

Push enriched leads directly into your CRM:

  • Automatic lead creation
  • Field mapping
  • Deduplication
  • Lead scoring

Quality vs. Quantity

More leads isn't always better. Effective lead generation focuses on:

  • Qualification criteria - Only capture leads that match your ICP
  • Data accuracy - Verified emails, current phone numbers
  • Freshness - Regularly updated to catch changes
  • Context - Enough information for personalized outreach

Compliance Considerations

B2B lead generation has fewer restrictions than B2C, but best practices include:

  • Only scrape publicly available business information
  • Respect opt-out requests
  • Don't send unsolicited emails to personal addresses
  • Follow CAN-SPAM and GDPR requirements for outreach

Getting Started

LeadLens Pro is our browser extension that handles steps 2-4 automatically. For larger-scale operations with custom sources and CRM integration, we offer managed pipeline services.

Ready to scale your lead generation? Let's build your pipeline.